Hotels today are increasingly using hospitality technology products, such as commercial signage displays, to enhance guest experiences while driving revenue. These digital screens, placed strategically throughout the property, serve not only to promote hotel amenities but also to highlight local dining, entertainment, and cultural experiences. This dual functionality makes them a key tool for both marketing hotel services and connecting guests with the local area.
1. Marketing Hotel Services
Promoting On-Site Amenities
One of the primary uses of commercial signage displays in hotels is promoting on-site amenities. Hotels often have facilities such as spas, restaurants, bars, gyms, and event spaces that guests may not immediately notice or use. Digital signage provides a dynamic way to highlight these offerings. For example, a hotel restaurant could display daily specials or a spa could promote discounted services for same-day appointments.
Unlike static signs, digital displays are adaptable and can be updated to reflect current promotions or specific guest interests, helping hotels maximize usage of their services.
Upselling Premium Services
Hotels often have premium offerings—such as luxury suites, private cabanas, or chauffeur services—that many guests may not be aware of. Digital displays can showcase these high-end services with vivid imagery and videos, encouraging guests to upgrade their experience.
A screen near the concierge desk might feature an upscale room service menu or a special offer for private poolside experiences, prompting guests to inquire further.
Cross-Promotion with Partners
Many hotels collaborate with local businesses such as tour operators, transportation providers, or event organizers. Digital signage is a great way to cross-promote these partnerships. For example, a hotel may showcase offers from a nearby tour company, creating a win-win for both the hotel and its local partners.
2. Highlighting Local Dining and Entertainment
Promoting Local Dining Experiences
Guests frequently seek recommendations for local dining options. Commercial signage can showcase a range of local eateries, offering guests a glimpse into the culinary scene outside the hotel. This could include fine dining establishments, casual cafes, or even hidden gems. Some hotels collaborate with local restaurants to offer guests exclusive deals, which can be promoted directly on the displays.
For instance, a local pizzeria might offer a discount for hotel guests, which can be highlighted with enticing photos or videos of their best dishes.
Featuring Local Events and Attractions
Hotels can also use signage to inform guests about local events and attractions. Whether it’s a nearby concert, a food festival, or a theater performance, these displays can serve as an up-to-the-minute guide for guests. Because the content is digital, it can be updated in real-time, providing guests with current information and helping them make last-minute plans.
A guest might see an advertisement for a comedy show happening nearby and decide to attend based on a recommendation from the hotel’s signage.
Integrating Social Media and Reviews
Digital signage can also integrate with social media and online review platforms like TripAdvisor. By showcasing positive reviews from other travelers, hotels can offer social proof that makes local restaurants or attractions more appealing. A display might feature a highly-rated restaurant with glowing guest reviews, helping guests feel confident in their choices.
3. Enhancing the Guest Experience
Personalizing Content
One of the advantages of modern digital signage is its ability to personalize content. Hotels can tailor the messaging based on guest profiles, showing family-friendly activities to vacationing families or business-friendly dining spots to corporate travelers. This helps the hotel cater to individual preferences and make guests feel valued.
Multilingual Support
For international travelers, language can be a barrier. Digital signage with multilingual support ensures that guests from different countries can easily navigate the hotel and the local area. This increases the accessibility and overall comfort of their stay.
Conclusion
Commercial signage displays in hotels are an essential tool for both promoting hotel services and connecting guests with local culture. By offering a platform for dynamic, real-time content, they enhance the guest experience while simultaneously driving revenue for the hotel and its local partners. As technology continues to evolve, the role of these displays will become even more integral to delivering personalized, immersive hospitality experiences.
